Projects

The Kriya Collective

The Kriya Collective

The Kriya Collective

INDIA - DUBAI

INDIA - DUBAI

VISIT

VISIT

Overview

The Kriya Collective, a distinguished luxury architecture, Luxury interior design and interior design brand, sought to elevate its online presence through a bespoke website. This digital platform aimed not only to showcase the brand's commitment to luxury living but also to serve as a gateway to high-profile projects, exemplifying their dedication to crafting experiential spaces. Our role in this project encompassed designing the brand identity, logo, and the responsive website.

Challenge

The primary challenge involved translating the brand's commitment to luxury living into a digital format. The website needed to embody the sophistication and life exuded by The Kriya Collective's physical designs. It had to break down the intricate luxury interior design process, showcase past projects, and communicate the exclusive services tailored for a specific social stratum.

Process

Brand Identity & Logo Design:

Understanding the Brand Essence: Conducted comprehensive discussions and research to grasp the essence and values of The Kriya Collective. Explored their unique approach to luxury living and interior design.

Understanding the Audience: Analyzed the target audience, considering their preferences, expectations, and behavior. Tailored the information architecture to resonate with the social strata targeted by The Kriya Collective.


Competitor Analysis: Studied the information architecture of competitors and industry benchmarks to ensure The Kriya Collective's website stood out and offered a unique and compelling user experience.


Conceptualization: Ideated various concepts aligning with the brand's vision. Presented mood boards, color palettes, and sketches to articulate potential brand characteristics.

Logo Development: Crafted a logo that epitomized the luxury and uniqueness associated with The Kriya Collective. Iterative design processes ensured the final logo reflected the brand's identity accurately.

Brand Identity & Logo Design:

Understanding the Brand Essence: Conducted comprehensive discussions and research to grasp the essence and values of The Kriya Collective. Explored their unique approach to luxury living and interior design.

Understanding the Audience: Analyzed the target audience, considering their preferences, expectations, and behavior. Tailored the information architecture to resonate with the social strata targeted by The Kriya Collective.


Competitor Analysis: Studied the information architecture of competitors and industry benchmarks to ensure The Kriya Collective's website stood out and offered a unique and compelling user experience.


Conceptualization: Ideated various concepts aligning with the brand's vision. Presented mood boards, color palettes, and sketches to articulate potential brand characteristics.

Logo Development: Crafted a logo that epitomized the luxury and uniqueness associated with The Kriya Collective. Iterative design processes ensured the final logo reflected the brand's identity accurately.

Wireframing and Testing:

User-Centric Approach: Prioritized user experience by creating wireframes that focused on simplicity, clarity, and ease of navigation. Ensured that every element served a purpose in delivering a seamless user journey.

Iterative Testing: Conducted usability testing on wireframes to gather valuable insights. User feedback was crucial in refining the wireframes, addressing pain points, and enhancing the overall user experience.

Wireframing and Testing:

User-Centric Approach: Prioritized user experience by creating wireframes that focused on simplicity, clarity, and ease of navigation. Ensured that every element served a purpose in delivering a seamless user journey.

Iterative Testing: Conducted usability testing on wireframes to gather valuable insights. User feedback was crucial in refining the wireframes, addressing pain points, and enhancing the overall user experience.

Shopify Website Development:


Strategic Planning: Collaborated with the development team to strategize the Shopify website's architecture, ensuring it aligned with the brand's goals and presented a user-friendly interface.

Responsive Design: Ensured the website's design was responsive across various devices, offering a consistent and engaging experience for users regardless of the platform they accessed it from.

Visual Appeal: Integrated the brand's visual elements, color schemes, and design characteristics into the website layout to maintain a cohesive brand identity.


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