Projects

Bizotico

Bizotico

Bizotico

VISIT

VISIT

Overview

Bizotico is a luxury watch store in India with over ten years of history. Known for its wide range of premium products, Bizotico approached Art Protocol with a vision to transition its legacy into a strong digital presence. This involved rebranding, creating a responsive Shopify e-commerce website, and establishing a consistent social media identity. The goal was to enhance Bizotico's luxury appeal while catering to a broad customer base, ensuring accessibility across various price ranges without compromising exclusivity.

Challenge

Establishing a Robust Digital Presence: Creating an online identity that resonates with Bizotico’s luxury ethos while aligning with modern industry practices.

Sales Optimization: Ensuring the e-commerce platform not only served as a display for products but also significantly boosted sales.

Brand Positioning: Strategically positioning the brand to maintain its luxury appeal across its wide range of products, from affordable options to high-end watches.

Consistency Across Platforms: Creating a cohesive brand identity across social media, store displays, and physical campaigns, ensuring seamless customer recognition.

Establishing a Robust Digital Presence: Creating an online identity that resonates with Bizotico’s luxury ethos while aligning with modern industry practices.

Sales Optimization: Ensuring the e-commerce platform not only served as a display for products but also significantly boosted sales.

Brand Positioning: Strategically positioning the brand to maintain its luxury appeal across its wide range of products, from affordable options to high-end watches.

Consistency Across Platforms: Creating a cohesive brand identity across social media, store displays, and physical campaigns, ensuring seamless customer recognition.

Services

Brand Identity & Visual Design:

Brand Identity Creation: Designed a new brand identity reflecting Bizotico’s ethos and luxury appeal while modernizing its presence.


Product Visuals: Delivered high-quality visuals for products, social media, and advertisements, including large hoardings in Mumbai and store display creatives.

Shopify Store Development:

Responsive E-Commerce Website: Developed a Shopify store tailored to Bizotico’s requirements, offering a seamless shopping experience for diverse customer segments.


Optimized User Journey: Enhanced UI/UX to prioritize customer engagement and increase conversion rates.

Social Media Management:


Consistent Branding: Managed Bizotico’s social media presence with cohesive visuals and messaging, reinforcing the brand’s identity.


Seasonal Campaigns: Designed and executed festive and seasonal ad campaigns to drive engagement and sales.

Marketing & Advertising:

Festive Campaigns: Strategically crafted advertisements to cater to festive seasons, optimizing reach and ROAS (Return on Ad Spend).

Large-Scale Branding: Created impactful hoardings in prime Mumbai locations to boost visibility and brand recall.

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