Projects

Sintero

Sintero

Sintero

Overview

Sintero is a premium ceramic surface brand offering Glazed Vitrified Tiles (GVT) and Polished Glazed Vitrified Tiles (PGVT). Drawing inspiration from the natural sintering process, Sintero creates durable, aesthetically refined, and sustainable surfaces. The brand's ethos revolves around "Subtle Luxury," delivering high-quality products at economical prices, designed with European minimalism and Italian-inspired aesthetics.

Challenge

Establishing a Cohesive Identity: Sintero needed a brand identity that balanced modern luxury with affordability while emphasizing sustainability.

Effective Communication: Translating their core values—luxury, eco-friendliness, and durability—into impactful marketing and communication strategies.

Comprehensive Market Positioning: Differentiating from global competitors like Inalco and Marazzi in the premium ceramic surface industry.

Engagement Across Channels: Creating materials and a digital presence that resonate with premium clientele such as 5-star hotels and luxury establishments.

Establishing a Cohesive Identity: Sintero needed a brand identity that balanced modern luxury with affordability while emphasizing sustainability.

Effective Communication: Translating their core values—luxury, eco-friendliness, and durability—into impactful marketing and communication strategies.

Comprehensive Market Positioning: Differentiating from global competitors like Inalco and Marazzi in the premium ceramic surface industry.

Engagement Across Channels: Creating materials and a digital presence that resonate with premium clientele such as 5-star hotels and luxury establishments.

Services

Design & Marketing Strategy:

Developed a cohesive brand language reflecting modern, sleek aesthetics and the brand’s sustainability ethos.


Established a strong corporate identity to resonate with the premium audience, ensuring alignment with the values of luxury and eco-consciousness.

Deliverables :

Master Catalogue: Showcased Sintero’s product range with visually compelling layouts, highlighting their USPs.


Individual Brochures: Designed product-specific brochures tailored for targeted marketing campaigns.


Technical Documents: Prepared precise and comprehensive technical specifications for client and partner reference.


Website: Built a modern, user-centric website embodying Sintero’s identity and ensuring seamless navigation and visual appeal.

Content Development :


Authored compelling narratives for brand story, vision, mission, and sustainability, positioning Sintero as an eco-conscious leader.


Crafted professional, engaging copy for marketing materials, catalogs, and digital platforms.

Visual Identity :


Created a visual design system integrating Italian-inspired minimalism and a luxurious feel.


Designed cohesive brand assets, including logo, typography, and color schemes, to enhance brand recognition.

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